Data management: We protect and manage your data
Data management refers to much more than data security, but it is nevertheless an important area of data management. This includes protecting your data from loss, theft or damage. The security of your data, such as leads and address data, can be achieved by using suitable data management systems. In this article, we explain how this works and how we at ComCare 360 can help you.
Data management for your company
Data security is essential for your company. It is best to have a data security plan in place to minimize the risk of data loss. Data loss could have significant financial and reputational consequences for you.
Clean, complete and secure customer data is essential within your company. Legal data protection requirements make the careful storage of customer data even more important. Address enrichment is also a crucial step in data management, ensuring that you always have up-to-date and complete information about your customers.
External support is often useful at this point. We have specialized in offering you perfect data management solutions.
What exactly is data management?
Data management encompasses the collection, organization, storage, archiving and maintenance of data, especially customer data. Data management is an essential part of every company in the B2C and B2B sectors and the linchpin of marketing. This is because personal data enables precise knowledge of target and customer groups, more efficient marketing measures and therefore higher company performance.
Effective data management is not only crucial by definition for ensuring data security, data protection, data quality and data protection laws: data management forms the basic framework for the flow of information and successful business processes.
Our aim at ComCare 360 is to ensure that all teams and employees in your company have up-to-date and correct data . This data can be used to make decisions and take further action. Good data management ensures maximum benefit for your organization and your data in the process. Find out more about the challenges of data management and our solutions – ComCare 360 is the partner at your side when it comes to data protection regulations, security and managing your data.
What is the function of a ComCare 360 data management plan?
Effective data management is essential for companies of all sizes . The data management process enables you to make informed decisions for your data volume, implement concrete measures and their realization and continuously improve your performance.
Small and medium-sized enterprises often face additional challenges when it comes to managing, processing and analyzing data. They may not have the resources or expertise to develop and implement robust data management systems and procedures. We specialize in helping you manage your data effectively.
ComCare 360: Data management technologies and solutions
We qualify data and leads with software-supported services and proven expertise. With our measures, we deliver and validate your address data and personal data, which boost your sales, save time and also make costly campaigns secure.
Increased conversion rates and better results guarantee competitive advantages that pay off. It remains important to handle leads with the utmost care, precision and seriousness in terms of data protection and data security. Contact ComCare 360 and we will introduce you to data management solutions that will convince you.
Qualified data & process reliability
Are qualified leads and complete address data important for your company? Do you need to update and qualify leads and customer data? Then get in touch with us. At ComCare 360, we have the right data management solutions and services for you.
Address validation
Address optimization
Address enrichment
Address procurement
Address evaluation
Address monitoring
Our lead management: the decisive advantage for you
With holistic lead management concepts, we at ComCare 360 help you to maintain close customer contacts, build up active full references and increase your market reach.
Efficient data management with ComCare360
After many years of experience in dialog marketing, we at ComCare360 know what really matters when it comes to high-quality customer data and leads. Now and in the future. Systematic data management ensures maximum efficiency for your company in both new customer acquisition and existing customer telephony.
New customer acquisition
In order to acquire high-class new customers that bring your company measurable increases in sales, individualized data management is integrated right from the start. We work closely with you and adapt all measures to your needs. The process essentially consists of the following steps:
Simply collecting customer data can never be the goal. (Potential) customers are assigned to different customer groups based on information that is as differentiated as possible. In addition to socio-demographic data (address, age, gender), so-called behavioral data, e.g. purchasing behavior, interests, etc., is also informative. In the B2B sector, characteristics such as company size, industry, sales potential, etc. are also included.
Existing customer telephony
We also take comprehensive measures with regard to the data quality of existing customers (customer base) in order to enrich customer data with qualified information :
Using the collected customer data, purchasing behaviour can be anticipated and offers, products, services and articles can be individualized. Systematic data management ensures the continuous maintenance, availability, analysis and targeted use of customer data. This benefits various business aspects such as sales and customer service.
Advantages of ComCare 360 data management
The first steps towards a data management strategy and finished data management are labor-intensive, but at the same time offer many advantages.
Data availability
Global solutions break down data silos and create a uniform company-wide information basis. The required storage and transfer capacities are precisely determined and planned in advance. This means access to all required data for all employees and teams – anywhere and at any time.
Agile processes
Up-to-date data from various sources, such as usage data and customer feedback, plays an important role in product development and process optimization in particular. Teams and departments rely on a file system that offers fast access, up-to-date databases and optimum quality.
Machine learning
Modern machine learning solutions benefit from data management with high-quality data sets. Thanks to the high data quality, they enable automatic and continuous improvements.
Productive work
If your employees and teams can access comprehensive data and information more quickly and easily thanks to effective data management, they will also be more productive. This will also increase your turnover in the long term.
Personal advertising
In order to stand out among countless newsletters and advertising emails, marketing must be more individualized and personalized. Data management helps to intelligently tailor advertising to the respective user and successfully design online campaigns.
Secure databases
Data backup is a top priority. Data management ensures that personal data, customer master data and other data records and databases are backed up so that no information is lost or changed without authorization.
Lower operating costs
More data capital: IT resources are used efficiently thanks to the possibilities of data management. Infrastructure costs and the cost of maintenance as well as contributions for upkeep are reduced.
Digital processes
By implementing digital data and automated processes within data management, workflows become more resource-friendly and efficient. This provides you with the optimum database.
Happy customers
f your customers are happy, so are you as an entrepreneur. The information collected within data management serves to increase customer friendliness and customer satisfaction.
Optimized compliance
Compliance requirements, data laws such as the General Data Protection Regulation (GDPR) and adherence to relevant compliance standards for maximum data security are ensured by data management.
What data do you work with in your company?
Before we start handling and planning data, the first question is what types of data need to be collected. This is because it is not always customer data or leads. The different types of data can be systematically divided into the following areas:
Personal data is information such as names, telephone numbers and addresses that relate to a person. This can be customer data or employee data.
Sensitive company data has top priority for internal and external confidentiality – financial data, tax documents and data on production processes. As part of data management, it must be determined which information falls under this category.
Secondary data is created for a different purpose. This includes, for example, the storage of video surveillance data or IP addresses of website visitors in log files.
Public data is information that can be seen by the public or is published on the Internet and in company brochures. In this context, the prevention of copyright infringements and the protection of proprietary data is important.
At ComCare 360, we specialize in the handling, management and efficient use of data and have extensive practical knowledge. Learn more about our effective and efficient strategies for data management in your company.
7 types of data management with ComCare 360
To ensure that data is used as efficiently as possible, there are various ways in which you can manage your data volumes:
- Master data management helps to provide basic information such as company names and addresses as a single version of up-to-date and accurate information. A reliable system with the right tools is essential so that everyone can access this data as a single reliable source.
- Data stewardship refers to the implementation and enforcement of data management guidelines. Data stewards monitor these guidelines from data collection to data transport and data use. In this way, the data steward ensures that these data governance rules are adhered to and monitored.
- Data quality management is important to ensure that data is correct, clear, up-to-date and complete – this is highly relevant for the data quality manager. The data management system is examined for potential problems such as duplicate entries, inconsistent versions and errors in content.
- Data security – one of the most important aspects of data management. Backups and versioning are used to protect data from falsification or loss. Cybersecurity specialists are deployed to protect against hacker attacks. Data protection specialists take care of the secure management of sensitive personal data and compliance with data laws such as the GDPR (General Data Protection Regulation).
- Data governance defines rules for the data. In the data governance framework, the data governor defines binding guidelines for the collection, flow, use and protection of important information.
- Big data management is the term for the collection, cleansing, storage and provision of large amounts of digital information. This data forms the basis for other processes such as improving security and business intelligence analyses.
- Data warehousing is a great help to manage the storage, availability, processing and analysis of the amount of data, including data in cloud data platforms. It is the key to outstanding data management within a modern company.
To find the best practices for your data management process, you may need to combine some or even all types of data and data management. Experienced data managers know exactly how to take advantage of data governance & co for your data management plan. When it comes to data management, rely on ComCare 360.
Lead management from ComCare 360
With holistic lead management concepts , we help you to maintain close customer contacts, build up active references and make your company better known on the market. We do this through:
- Efficient and transparent processes thanks to digitalized workflows
- Precise care in connection with data security & data protection
- Individual concepts depending on product, objective and target group
- Personal contacts and advice
- Proven solutions in the field of address enrichment
- High-quality results in the area of address optimization
- Very valid networks and partners in the area of lead procurement
- Industry-specific solutions and concepts (e.g. insurance leads)
What is big data management?
By definition, big data management refers to the process of managing large volumes of data. Big data poses particular challenges in terms of data processing and data analysis and as a basis for business intelligence analyses. Conventional data management tools and techniques are often unsuitable. Effective data management with big data requires the use of special tools and techniques.
How to structure your data
To get the maximum benefit from the data in your company, it can be stored in different ways. A distinction is made between two primary types of data availability.
With the data warehouse
In the data warehouse, data is stored according to the organizational principle of a department store. Depending on the intended use, the information is sorted and provided in an organized form. This can be sales data or time series.
These structured databases have the advantage that the company can work with them immediately. Compared to other types, less storage space is also required, as pre-structuring takes place before the data is fed in.
However, the effort involved in implementing the data sources and changing the data structure is also somewhat higher.
With the Data Lake
The principle of the data lake is also often used in operations when storing data. As with a data lake or water reservoir, all data is stored in one location, unfiltered and unsorted. Depending on what information the company needs at any given time, the data is drawn from this data lake.
As the storage locations are easily accessible and no specialist knowledge is required, practically all employees in the company can feed in and modify new data. However, special tools and expert knowledge are required for meaningful access to the data storage.
Management systems for data: It is important to recognize trends
Still top priority: data security and data protection
Data security and data protection are essential prerequisites in the age of digitalization. The German Federal Office for Information Security (BSI) cites human error, deliberate acts (cybercrime), technical failure and force majeure as threats to data security.
Data protection, data security, information security and IT security are one of the primary goals in data management, especially with regard to sensitive company and personal data (customer data, leads and customer master data). Developments in artificial intelligence, research into machine learning and data science make the efficient protection of data even more delicate.
Personal data for sales and customer service
Despite the trend towards digitalization in companies, personal contact with customers is still irreplaceable and of the greatest benefit for sales and customer service. With personal data and high-quality leads, you can increase the quality of your customer data and customer master data – and thus also your proximity to the customer. Customer proximity through excellent customer contacts will remain one of the highest goals in data management in the future.
The challenge of reconciling both requirements is what data management is all about. With modern solutions, clever applications, best practices and comprehensive know-how in data management, ComCare 360 puts you in a good position. The next step is to drive the qualification of leads and data in your company.
In fact, clean, complete and secure customer data within the company is a key resource for the future. The legal framework around data protection has made careful maintenance of customer data even more important. Outdated leads, incomplete address data or lead fragments are fatal in every respect. They are of no value to your company. In fact, the GDPR makes this old data a burden.
Only up-to-date, complete and qualified leads and address data allow for high-quality communication with customers and enable genuine customer proximity. Costly campaigns are effective because customers appreciate a transparent, personal approach and advantageous offers.
Why do you need data management solutions from ComCare 360?
Good customer contacts and a high degree of customer proximity are crucial for a successful company in the digital age. However, customer data and leads should be managed extremely sensitively. Data security and data protection are among the essential basic requirements of digitalization. The challenge of reconciling both requirements is no easy task.
This is where we at ComCare 360 come into play. We have modern solutions, clever applications and comprehensive expertise in the management and qualification of leads.
Outdated customer data is a no-go in data management
Outdated leads, incomplete address data or lead fragments are fatal for your company in every respect. On the one hand, this data has no value whatsoever, and on the other, the GDPR makes old data a burden for you. Address quality is a decisive success factor.
Only an up-to-date, complete and qualified database allows high-quality communication with the customer and is a necessary condition for real proximity to the customer.
Are you wondering whether qualified leads and complete address data are important for your company? And whether the updating and qualification of leads and customer data is an essential topic for you?
We have procedures, solutions and services for you in the area of data management that not only relieve you of data management tasks, but also guarantee security. We adapt all measures in individual steps to the requirements and objectives of your business. And, of course, we always ensure that your customer data, leads and customer master data are of the highest quality.
Efficient data management for your company with ComCare 360
Data security is essential for your business around the world. A loss of data could have significant financial and reputational consequences. It is therefore best to have a data security plan in place to minimize the risk of data loss.
Clean, complete and secure customer data is also essential within your company. The legally regulated data protection requirements make the careful storage of customer data even more important. Address enrichment is also a crucial step in data management, ensuring that you always have up-to-date and complete information about your customers.
External support is often useful at this point. At ComCare 360, we specialize in offering you optimal data management solutions.