Christmas is coming sooner than you think: Secure the year-end business now and prepare for the kick-start in 2027
Final spurt in 2026 or kick-start in 2027: Why companies should set the course now for additional sales and a quick start to sales.
The most expensive mistake in sales: Buying new leads – and leaving the money in the customer base
New leads remain important. But those who buy expensive contacts and blindly cut costs are starting at the wrong end – the potential lies in the customer base.
Sales up. Costs down. But how? Just ask your customers ;-)
How customer voices become management information - for lower costs, more targeted use of resources and additional revenue from inventory.
Expensive trade fair stand. Full hall. And yet the feeling remains: There should actually be significantly more sales!
Why a high trade fair investment turns into little business – and where you can change it.
From “Post and Pray” to Predictable Sales: Why the Phone Never Went Away in B2B
Everyone is rediscovering the phone – good sales teams would never have put it down. Why visibility is not yet sales and why the telephone remains the decisive link in multichannel."
B2B purchasing is changing radically – and most companies don’t see the danger
The inquiry is just the tip of the iceberg – the crucial part of B2B buying today is digital and AI-powered before your sales department comes into play.
More relevant conversations, less manual research: Prospecting reimagined with HubSpot
Why personalized approach is decisive for sales success today – and how research can be sensibly automated.
Skill-Based Routing in Customer Service
What is skill-based routing in customer service? Skill-based routing is a method in customer service in which requests are sent specifically to those employees who have the right skills
Selling without CRM means losing revenue: The Stone Age is over—AI is already here
Our practical example shows that while some sales teams are still struggling with Excel lists, gut feeling and manual follow-ups, modern CRM systems have long since created a clear customer view, automated processes, AI-supported sales power – and thus better chances of increasing sales.
Lead qualification after the trade fair: How to turn contacts into paying customers
Trade fair contacts alone do not bring sales – only the right follow-up turns business cards into real customers.