More sales per cus­to­mer order: cross-sel­ling and upselling

The growth of a com­pa­ny can be achie­ved through various stra­te­gies can be increased. Howe­ver, tho­se who offer their cus­to­mers addi­tio­nal pro­ducts or ser­vices in a cle­ver con­text can achie­ve con­sidera­ble added value through cross-sel­ling or up-selling.

When upsel­ling increa­ses the value of the cus­to­mer order, as we offer our cus­to­mers an upgrade or hig­her-value alter­na­ti­ve to the pro­duct they have alre­a­dy sel­ec­ted. In con­trast to this cross-sel­ling by defi­ni­ti­on, enhan­ces the cus­to­mer’s shop­ping expe­ri­ence by offe­ring com­ple­men­ta­ry products.

The increase in order and bas­ket values is direct­ly lin­ked to bet­ter pro­fi­ta­bi­li­ty. More tur­no­ver per cus­to­mer order the­r­e­fo­re means more pro­fit, as the cos­ts for adver­ti­sing and other expen­ses remain the same. Our up-sel­ling and cross-sel­ling stra­te­gies take up this cer­tain­ty and orga­ni­ze both con­scious­ly orga­ni­ze addi­tio­nal sales.

When your cus­to­mers call the order hot­line or the ser­vice tele­pho­ne, our call cen­ter team places tar­ge­ted and cus­to­mer-fri­end­ly addi­tio­nal offers, such as a sui­ta­ble pro­duct from your ran­ge. If you are inte­res­ted in this lucra­ti­ve added value for your com­pa­ny, we should talk. Cont­act us now and we will dis­cuss your cam­paign in detail.

Mea­sura­ble suc­cess with Com­Ca­re 360

The prin­ci­ple is simp­le: if the cus­to­mer buys more or has hig­her value items in their shop­ping cart, you earn more money – Com­Ca­re 360 helps you as a full-ser­vice call cen­ter agen­cy with this. Through up- & cross-sel­ling, we ensu­re more sales per cus­to­mer order or cus­to­mer order.

For you this means more pro­fitbecau­se the cos­ts for adver­ti­sing and other expen­ses remain the same. Our inbound up-sel­ling or cross-sel­ling stra­te­gies build on this and deli­bera­te­ly orga­ni­ze addi­tio­nal sales for you:

Are you loo­king for sales sup­port in the area of up- and cross-sel­ling? Then you are wel­co­me to cont­act us. 

Whe­ther ser­vices, addi­tio­nal appoint­ments or real pro­ducts and artic­les are to be sold – with indi­vi­du­al con­ceptscon­cen­tra­ted trai­ning pha­ses and a well-orga­ni­zed start to the cam­paign, your up- & cross-sel­ling stra­tegy is in the best hands with Com­Ca­re 360.

Our strategy for upselling and cross-selling

Informing cus­to­mers on the pho­ne about addi­tio­nal offers or com­ple­men­ta­ry pro­ducts and also con­vin­cing them of the­se – this requi­res exten­si­ve pri­or know­ledge of mar­ke­ting and good rhe­to­ri­cal sales tech­ni­ques.

Whe­ther the aim of up-sel­ling or cross-sel­ling is addi­tio­nal con­sul­ta­ti­on appoint­ments with your sales force or, for exam­p­le, the sale of sup­ple­men­ta­ry insu­rance or access­ories to go with your pro­ducts: We pro­vi­de your cus­to­mers with tar­ge­ted infor­ma­ti­on and increase your tur­no­ver per order accep­tance.

Find out about the pos­si­bi­li­ties, oppor­tu­ni­ties and poten­ti­al of our up- & cross-sel­ling inbound ser­vices and get an over­view. We will be hap­py to be your cont­act part­ner and make you an offer for your indi­vi­du­al up- or cross-sel­ling strategy.

We improve your customer service: a win-win situation for both sides

Com­Ca­re 360 has a stra­te­gic approach spe­ci­fi­cal­ly for cross-sel­ling and upsel­ling in order to gene­ra­te addi­tio­nal sales, as this is cru­cial for suc­cessful e‑commerce sales. We place par­ti­cu­lar empha­sis on offe­ring the cus­to­mer exact­ly the right pro­ducts or items that will bene­fit them and that they want to buy.

We make sure that the to make the cus­to­mer’s purcha­se decis­i­on easier by offe­ring them pro­ducts and artic­les that per­fect­ly match their pre­vious purcha­se. In this way, we increase sales and boost cus­to­mer satis­fac­tion at the same time.

Transparent sales support

Suc­cess and growth should always be mea­sura­ble. We attach gre­at importance to this prin­ci­ple in all our ser­vices and con­cepts. Through expli­cit­ly recor­ded and pre­pared figu­res you can see the results to suc­cess through our sales support.

Pre­dic­ta­bi­li­ty and trans­pa­ren­cy are also the requi­re­ments for our up- & cross-sel­ling and our ser­vices in the inbound ser­vice. This is becau­se up- & cross-sel­ling is not just about know-how in the call cen­ter sec­tor, but also about the appro­pria­te com­mu­ni­ca­ti­ve qua­li­ty of our spe­cia­list staff. The­re is a dif­fe­rence, for exam­p­le, bet­ween sim­ply offe­ring addi­tio­nal pro­ducts and tar­ge­ted sel­ling of hig­her-value pro­ducts and services.

Are you loo­king for a relia­ble call cen­ter pro­vi­der for your up- & cross-sel­ling? Our inbound ser­vices are made for you. We will be hap­py to check which type of cus­to­mer ser­vice suits your port­fo­lio and your tar­get groups. Give us a call.

Inbound service up-cross-selling

Com­Ca­re 360: The advan­ta­ges at a glance

  • More cus­to­mer loyal­ty and reve­nue per order and cus­to­mer through addi­tio­nal recom­men­da­ti­ons and sales

  • Call cen­ter with qua­li­fied pro­fes­sio­nals and tar­ge­ted trai­ning to sell your ser­vice or product

  • Trans­pa­ren­cy from the first inquiry about your pro­jects through to com­ple­ti­on of the purcha­se thanks to com­pre­hen­si­ve moni­to­ring, CRM data and digi­tal workflow

  • Eco­no­mic­al con­di­ti­ons for indi­vi­du­al up- & cross-sel­ling inbound service

  • Prac­ti­cal run­ning times. Clear appli­ca­ti­on and ser­vice descrip­ti­on. Trans­pa­rent costs 

  • Adap­ta­ble and sca­lable con­cepts and call cen­ter solutions

  • Per­so­nal cont­acts and pro­ject mana­gers at our call center

This is what ComCare 360 does as your inbound call center

As an inbound call cen­ter, we are much more than a secre­ta­ri­al ser­vice for all inco­ming calls. If you want to cus­to­mer ser­vice to a pro­fes­sio­nal ser­vice pro­vi­der like us, you increase cus­to­mer satisfaction.

Many com­pa­nies now out­sour­ce their cus­to­mer ser­vice to call cen­ters to cover the enti­re mar­ke­ting ser­vice from cus­to­mer reco­very to address qua­li­fi­ca­ti­on. Our inbound call cen­ter will be hap­py to take on the fol­lo­wing tasks for you other tasks. We would like to offer you this service:

Order acceptance

If you have your own online store or an order hot­line can out­sour­ce order taking to call cen­ter agen­ci­es. We help your cus­to­mers com­pe­tent­ly with orders in your online store.

Telephone service

As a ser­vice, our inbound call cen­ter inco­ming calls on your behalf. By out­sour­cing this task, you can enhan­ce your pro­fes­sio­na­lism and increase cus­to­mer satisfaction.

Call Center Help Desk

If the­re are dis­rup­ti­ons or com­plaints from cus­to­mers, we are the ser­vice pro­vi­der for com­plaint manage­ment. Our ser­vice hot­line always finds a way to sol­ve problems.

Cross-selling and upselling in the B2B sector

With ComCare360, cross-sel­ling and upsel­ling are chil­d’s play, even in the B2B sec­tor. We make sure that your B2B cus­to­mers are offe­red and sold sui­ta­ble pro­ducts. We focus on addi­tio­nal pro­ducts that alre­a­dy match the ori­gi­nal sel­ec­tion and meet the cus­to­mer’s needs.

With us, you have the oppor­tu­ni­ty to expand your ran­ge of pro­ducts and ser­vices and, through up-sel­ling and cross-sel­ling new sales poten­ti­al through up-sel­ling and cross-sel­ling. This is becau­se your cus­to­mers’ needs often con­ce­al oppor­tu­ni­ties to sell addi­tio­nal pro­ducts. This pro­vi­des scope for fur­ther offers. The focus is always on qua­li­ty and cus­to­mer orientation.

Calls are an effec­ti­ve means of cul­ti­vat­ing trust and using it for your com­pa­ny, espe­ci­al­ly when acqui­ring new B2B cus­to­mers and com­mu­ni­ca­ting with exis­ting B2B cus­to­mers. Thanks to their expe­ri­ence, exper­ti­se and many tar­ge­ted trai­ning mea­su­res, our employees can make tar­ge­ted calls to pro­s­pec­ti­ve cus­to­mers and get the most out of them for you. This distin­gu­is­hes experts and that is also our pro­mi­se to you as a full-ser­vice call cen­ter agency.

Take a look online to see what our ser­vice can do for you in terms of up- and cross-selling!

Tips and benefits of cross-selling and up-selling

Cross-sel­ling and upsel­ling are fre­quent­ly used prac­ti­ces in e‑commerce. e‑commerce many advan­ta­ges. The­se prac­ti­ces offer the oppor­tu­ni­ty to offer com­ple­men­ta­ry pro­ducts in sales and thus increase turnover.

Improving customer satisfaction through cross-selling and up-selling

One of the best examp­les of the­se bene­fits are satis­fied exis­ting cus­to­mers. They are often more wil­ling to try new pro­ducts or upgrade to pre­mi­um ver­si­ons of offers, for exam­p­le. This crea­tes the oppor­tu­ni­ty to offer the right pro­duct at the right time, streng­thening cus­to­mer loyal­ty and incre­asing the over­all value of the cus­to­mer buy­ing the product.

Howe­ver, cross-sel­ling and up-sel­ling can also be used as a means of impro­ve cus­to­mer satis­fac­tion. Examp­les from the B2B sec­tor show that cus­to­mers who have alre­a­dy made use of a wide ran­ge of pro­ducts can bet­ter reco­gni­ze and app­re­cia­te the poten­ti­al of a company.

For exam­p­le, they alre­a­dy use exis­ting ser­vices or pro­ducts and are the­r­e­fo­re more likely to see added value in added value in com­ple­men­ta­ry offersthat you sell? This can result in hig­her cus­to­mer satis­fac­tion in the store and gene­ra­te posi­ti­ve tes­ti­mo­ni­als. This gives you the oppor­tu­ni­ty to fur­ther expand your cus­to­mer base.

Selling higher-value products through upselling

Upsel­ling often plays a decisi­ve role in incre­asing the avera­ge order value. The aim is to con­vin­ce cus­to­mers to buy a hig­her value pro­duct ins­tead of their ori­gi­nal choice. hig­her value pro­duct that you are offe­ring them.

Our tips: For exam­p­le, many cus­to­mers are wil­ling to spend more money if they can see the dif­fe­rence in terms of the added value of the more expen­si­ve pro­duct. This is an effec­ti­ve way to increase sales for a pro­duct and increase the avera­ge purcha­se pri­ce. increase the avera­ge purcha­se pri­ce. Cross-sel­ling can also be used here, for exam­p­le, to extend the reach of a com­pany’s products.

Longer-term customer loyalty through cross-selling

Cross-sel­ling and upsel­ling can be used to build long-term cus­to­mer rela­ti­onships in e‑commerce. By sel­ling your cus­to­mers addi­tio­nal pro­ducts or com­ple­men­ta­ry ser­vices that match their ori­gi­nal purcha­se, you show that you under­stand their needs. under­stand their needs and want to sup­port them with fur­ther purchases.

This not only leads to increased sales of your pro­ducts and ser­vices, but also pro­mo­tes cus­to­mer loyal­ty. For exam­p­le, cus­to­mers who feel that a com­pa­ny takes their needs and wis­hes into account are more likely to remain loy­al and return for fur­ther purcha­ses. fur­ther purcha­ses return for fur­ther purchases.

The buil­ding trust bet­ween com­pa­ny and cus­to­mer is essen­ti­al for the suc­cess of cross-sel­ling and up-sel­ling. If the cus­to­mer trusts you and is satis­fied with the pro­ducts, they will often be wil­ling to buy more products.

Up-sel­ling is a good exam­p­le of this: If cus­to­mers are alre­a­dy satis­fied, they often want to know about the pre­mi­um ver­si­on of a pro­duct. It is the­r­e­fo­re important to trans­pa­rent and honest com­mu­ni­ca­ti­on to gain the cus­to­mer’s trust and crea­te a solid basis for cross-sel­ling and up-selling.

ComCare 360 – the modern call center for your business

We are your call cen­ter and sup­port you in all aspects of modern dia­log mar­ke­ting. We would be plea­sed to inform you in a per­so­nal con­sul­ta­ti­on about tar­get-ori­en­ted stra­te­gies, effi­ci­ent con­cepts and pos­si­bi­li­ties that we can offer you in the area of up- and cross-selling.

Com­Ca­re 360 opens up oppor­tu­ni­ties to sell your pro­ducts. Upsel­ling allows you to increase the value of indi­vi­du­al tran­sac­tions, while cross-sel­ling offers added value through addi­tio­nal pro­ducts. With Com­Ca­re 360, this rela­ti­onship with the cus­to­mer even befo­re the actu­al purcha­se. We gui­de your cus­to­mers through every stage of the buy­ing pro­cess. Using this method, we ensu­re that cus­to­mer loyal­ty is maintained.

With ComCare360 you can opti­mi­ze your busi­ness effec­tively. Cont­act us online by e‑mail or by pho­ne and get an over­view of our modern ser­vices and call cen­ter services.