AKQUISE
New customer acquisition: concepts & campaigns
Modern and agile companies must always have an eye on the future – including the acquisition of new customers. A successful company should never stagnate in its development. We will show you which tips and ideas you can use to win new customers.
With these tips for acquiring new customers
Successful new customer acquisition depends on various factors such as the industry, the target group and, of course, personal contact. contact personal contact. It is therefore important to always consider the following ideas and methods for customer acquisition in your own context.
Be inspired and find your own personal way to win new customers.
Fast & effective cold calling by phone
In general, personal discussions lead to clear results more quickly than placing advertisements. By telephone the most important things, such as interest in your offer and service, can be clarified quickly. This type of acquisition is therefore a quick and effective measureto win customers, even if it is not suitable for every business.
Gain new customers through recommendations
The personal recommendation of your company by happy customers also helps with customer acquisition. After all, anyone who makes the effort to recommend your business must really be convinced. And the best thing is: referral marketing works for acquiring new customers in almost every areafor every target group and every service.
Attract attention with offers and discounts
Particularly easy to implement is the offer of discounts and promotions as an incentive to buy. With a monthly membership, new members receive the first 14 days free of charge as a trial and the hurdle is already a little lower.
Customers can also gain a first impression of your company and your services. Existing customers benefit from a money-back guarantee, for example, are happy buyers and your company’s turnover is maximized.
Personal direct advertising for customer acquisition
Of course, potential customers can also be contacted personally via social media or email. However, as there are many legal requirements for this in Germany, it makes sense to rely on experts in email marketing when it comes to direct marketing.
In addition, the message should not be an automated mass letter, because a personal text sometimes works wonders.
Winning customers through optimized websites
Modern websites are important for every business to ensure that business sales work. Because with a customer-friendly online store and quick access to all information, interested parties almost automatically become customers. automatically become customers. In addition to an appealing design, the website should be optimized for search engines so that your target group can also find it on Google & Co.
In contact at events & trade fairs
Offline events such as trade fairs and meetings make a contribution to your own advertising that should not be underestimated. In this way you come into contact with other companies and establish valuable business relationships. You can also drum up a lot of publicity at major events for end consumers.
Simply outsource email marketing
Emails continue to play an important role in acquiring new customers because they are not only effective, but also inexpensive. However, as email marketing is also time-consuming, many companies rely on external service providers to communicate with potential customers. external service providers. They can, for example, concentrate primarily on customer acquisition by e‑mail.
Customer acquisition through a reliable partner
If you are looking for new customers in the traditional way via direct sales, you usually contact interested parties by phone, email or post. The aim is for them to become actual customers and literally put money in their hands.
In an outbound call center, this work is carried out by qualified call center agents who call your customers or potential new customers on the phone during a sales pitch of your product or service over the phone.
Customer acquisition: success with outbound acquisition
Are you convinced of your products, services and solutions, but don’t have time for personal customer acquisition? Then hand over the phone to marketing experts. Professional outbound call centers can acquire new customers as well as clients for your company – via reliable channels, advertisements and with suitable strategies. One look at the market, the product, the business idea, the objective and the target group is all it takes and the jointly developed outbound concept is ready for your customers of tomorrow.
The basis for the success of your company is the acquisition of new customers. Qualified and professional contacts are the be-all and end-all, as these are the best way to reach prospective customers in order to inform and convince them. With digital workflows processes become even more efficient and the results even measurable.
For these outbound concepts for automated customer acquisition, professional call centers use many possibilities, techniques and strategies offered by modern communication channels – from initial information to personal and direct customer contact. The goal is to create a win-win situation for you and your customers, with the right balance between price and service.
Using marketing solutions correctly
However, the area of new customer acquisition encompasses even more. Qualified lead generation has the advantage that target groups are accurately addressed and informed. Direct or dialog marketing campaigns not only provide new insights, but also new customers. Tailor-made inbound marketing and suitable outbound services take the pressure off your company and at the same time manage your entire sales campaign – reliably and professionally.
Online store, cold acquisition or telephone acquisition campaigns, market launches of new product solutions or regionally limited market offensives also benefit from this topic. New and still relatively unknown products and services in particular receive all the necessary information and new customers through customer acquisition by telephone. Dialog marketing allows you to clarify questions immediately and the target groups are introduced to your offers in a targeted manner.
Your benefits from outbound customer acquisition
Outbound marketing & online advertising for more sales
A look at the topics of new customer acquisition and customer acquisition shows that these areas are simply part of sales marketing when looking for a strategy to increase turnover and profits. Only when sufficient customers, numerous new contacts and qualified leads have been reached can a successful sales and a profitable business model can be guaranteed. Selling products and services is the central challenge – especially in the digital age, where literally every customer counts.
Companies must therefore use the right marketing techniques and measures and implement them. The aim is to reach interested parties and turn potential customers into actual inquiries that promise new orders and profitable sales on an ongoing basis.
Online marketing is a challenge
As an entrepreneur, you are familiar with this challenge. You know that these measures, which are crucial to economic success, are associated with effort, investment and considerable resources. Nevertheless, the sale of products and services, qualified sales staff and the acquiring new customers remain the decisive corporate objective and one of the key factors for economic growth.
The good thing about this topic is that you can cleverly outsource. With the right partner at your side, you gain all the necessary resources and have qualified, external employees at your disposal – a team for targeted telephone acquisition, customer retention and modern sales methods for customer acquisition.
The solution: New customer acquisition as an external service
Your customer acquisition in the best hands of people whose core competence is winning communication with your target group: Modern call centers are your external service, acquisition and sales partner in the B2C and B2B sectors. They provide concepts for acquiring new customers and implement them with commitment and efficiency using trained employees. The services and individually optimized acquisition strategy can be measured in terms of new leads, new contacts with potential customers, a high closing rate, concrete sales revenue and economic growth.
Customer acquisition despite competition
A highly competitive industry and a partially saturated market means that companies have to make every customer count: Every customer counts! Sales must fight for every new customer and be successful. Customers determine the success of your products and services. Customers make a company stronger and more profitable than its competitors.
Of course, no company will deliberately target customers or awareness among interested parties customers. Rather, it is often a lack of capacity in customer acquisition, sales staff with too much time on their hands or an aversion to acquisition that leads to a large number of potential customers ending up with the competition. The Internet makes it easy for consumers: a click of the mouse lands them on the competitor’s website and they are often lost to another company.
Through personal contact
There are various ways of acquiring new customers so that customers land on your website before a competitor. Professional call centers love cold calling and are very familiar with the role of the salesperson. Highly qualified teams ensure that your customers and projects are in the best of hands, as further training and qualifications are at the top of the agenda for successful customer acquisition.
Our tipWorking with an outbound call center ensures that competent and committed people promote your company, making every customer count.
New customer acquisition for B2C & B2B
The difference between the B2C and B2B sectors is important when it comes to acquisition. At the heart of this is the right choice of the appropriate methods for the product. Ads via social media or more traditional telemarketing – a target group requires an individual strategy in order to be as efficient and profitable as possible for your company.
Do you want to sell your product or service directly to other companies or primarily contact end customers? Call centers can provide you with comprehensive support, particularly in the end customer sector, and many tasks completely. Whether it is the follow-up of a trade fair or other customer events, a campaign, the processing of qualified customer addresses and new customer leads or the complete organization of new customer acquisition in your company.
The qualified call center agents help you to search for customers, find customers, approach customers and provide customers with information and offers. In this way, they convince and win new customers – as a high-performance team of external B2C or B2B sales staff.
Tailor-made new customer acquisition: it all depends on your goal
As a full-service provider for new customer acquisition and customer acquisition, it’s not about offering simple off-the-shelf solutions. Experienced call centers help you to acquire new customers, from from A like analyses to Z as additional business. You don’t want off-the-shelf solutions, because communicating standardized measures for different products and services to completely different customers promises little success.
Much more important are your goals, which serve as a guide to the perfect strategy for acquisition and new customer business. In order to achieve your goals, we look at all the key influencing factors that are useful and attractive for advertising and brand awareness. Professional call centers have many years of experience and have a lot to offer thanks to a very broad portfolio of B2C and B2B services. This means that the acquisition of new customers for your company can be structured and implemented in a completely individual and promising way.
Attracting potential customers with the right methods
There are various ways to attract new customers. These measures largely include all modern media and all sales methods. sales methodsthat are used in acquisition today and are promising. A target group-specific, modern website and Internet communication is generally a good start.
Added to this are the preparation and follow-up of customer events, e‑mail marketing, affiliate marketing and new customer acquisition. Targeted e‑mails, motivated phone calls with people or the targeted promotion of highly efficient word-of-mouth advertising by customers are just some of the methods used to make a promising contribution to your own advertising to your own advertising.
The measurable success are new customers and market shares that your company wins and takes over from and ahead of the competition. We have many tipsfurther recommendations and the right offer.
New customer acquisition: Companies & industries
The topic of acquisition is of interest to many industries when it comes to acquiring new customers through a modern call center. The high demand for cold calling for example, can be an important reason why companies rely on the support of experts. The insurance sales or the market launch of new products are other sectors in which the acquisition of new customers by call center agents makes sense.
Customers for particularly consultation-intensive products require a high level of communication. This is an illustrative example of acquisition by an outbound team. Entrepreneurial businesses can work selectively and efficiently with a team of sales employees and customer advisors as external service providers.
The most personal way to reach people
In order to make the acquisition of new customers as successful as possible, the interaction between the entrepreneur and marketing is crucial. Goal-oriented tips always help, but in order to achieve the big goals, cooperation with the decision-makers is important. After all, failed attempts at acquisition are also associated with considerable expenditure. This is what makes unsuccessful new acquisition campaigns so fatal, because they burn money, trust and the goal is not achieved.
With this in mind, experienced call centers as experienced service providers rely on concepts that are tailored as precisely as possible to the product and target group. Using various channels (Internet, websites, e‑mail, telephone, social media), procedures and means of communication, a concept is created that is based on a promising principle and method. and method. With a focus on the optimal distribution of the necessary capacities, an advertising concept is developed that is also profitable in the future and is optimized through careful evaluation.
Anything else would be a mistake, because seeking and finding customers secures the existence of your business and your clients.
Reach customers. Convince customers. Win customers.
Sales and advertising must adapt to the digital market and the wishes of the customers adapt. The smartest strategy is to take advantage of the opportunities offered by digitalization and all the changes it brings. Institutions and companies that miss this opportunity will sooner or later be caught cold.
The goal of prevailing over the competition remains the same. The reach is changing dramatically dramatically, as the competition now comes from all over the world via the Internet and social media. If the competitor has a better organized and quick-witted advertising campaign, potential customers or important business customers will quickly turn to the competition.
The right client’s email address, online ads and a targeted email marketing campaign can be enough to entice customers. Many a professional business blog lists the following tips for a competitive company Responsiveness, speed, adaptability and flexibility in communication are the success factors of our time.
ComCare 360: New customer acquisition by experts
In all these areas, we at ComCare 360 can help you as an external partner and service provider. With the right e‑mail address for your clients, an accurate advertising campaign or a modern outbound & inbound call center with various services, we help you successfully acquire new customers
In a free consultation we will be happy to show you how you can help your company make progress by gaining new customers, acquiring and retaining customers. We will show you specifically how this works and what we can do for you. Together we will reach your target group and your goals.
Don’t let customer acquisition catch you cold. Take advantage of the opportunities offered by digitalization with a modern call center for outbound acquisition at your side to make the decisive difference. We look forward to hearing from you.